Great strategies aren't enough if teams don't know what to do.

Most senior leaders have no problem coming up with a good strategy on what the company should do to thrive in their market. The problem is seldom in generating ideas.

Most companies fail in achieving their strategic goals because the company is not aligned.

In fact, without a coherent deployment of that strategy, you can have people heading off in different directions (best case) or might even actively be working against each other (worst case).

Fortunately, though, a tool exists to reduce misalignment and focus teams on common goals.

That tool is Policy Deployment.

It takes a systematic approach to breaking big, long term goals (breakthrough objectives) into shorter term annual objectives, and then cascades those further down to improvement priorities that are based on processes that need to be improved to hit your targets.

And those processes can be measured. With the clarity that comes with this parceling out of slices of crystal-clear responsibilities, the company ends up working towards a common destination.